MOQ & MAP Policy

We have established our Minimum Order Value (MOQ) and Minimum Advertised Price (MAP) guidelines to maintain a healthy and sustainable wholesale partnership with our customers.
Minimum Order Value (MOQ)
Our minimum opening wholesale order value is:
$3,800
Customers may combine multiple eligible products and SKUs to reach the minimum order value.
This allows wholesale customers to build a diversified order based on their business needs rather than purchasing a large quantity of only one product.
MOQ Guidelines
  • Minimum Opening Order Value: $3,800
  • Multiple eligible SKUs may be combined to meet the minimum.
  • Product quantities are subject to current inventory availability.
  • Orders below the minimum order value may require prior approval from our wholesale team.
  • Once an order is confirmed and payment is received, the order will proceed according to our standard wholesale processing procedures.
MAP – Minimum Advertised Price
MAP (Minimum Advertised Price) refers to the minimum price at which eligible products may be publicly advertised.
Our MAP guidelines are designed to:
  • Protect product value
  • Maintain stable marketplace pricing
  • Support healthy competition among wholesale partners
  • Protect long-term business relationships
  • Reduce aggressive price competition between sellers
Wholesale customers are expected to follow the applicable MAP requirements for products where a MAP price has been established.
Marketplace Pricing
MAP applies to advertised prices, including publicly displayed prices on online marketplaces, websites, and other advertising channels where applicable.
Customers should review the applicable MAP information provided with their wholesale pricing before advertising products.
MAP requirements may vary by product and may be updated when necessary.
MAP Compliance
We encourage all wholesale partners to maintain consistent and responsible pricing practices.
If a customer has a question regarding the MAP price of a particular SKU, they should contact our wholesale team before advertising the product.
We believe that clear pricing guidelines help create a fair environment for all of our wholesale partners.
For MOQ and MAP questions:
Email: sales@equate-us.com